Admir Showroom

Project Details

Delivering the interactive digital showroom for Sakr real estate, a full immersive project and saw the first use of many of the technologies and techniques, which have evolved into the current, more advanced solutions offered by the company today. Undertaken in collaboration with advertising agency, the project saw Brix real-time 3d expertise put to use in the launch of a new real estate project, Admir.

Client

Sakr Real Estate

Location

Beirut, Lebanon


Solution

Interactive & VR

Facility Description

Delivering the interactive digital showroom for Sakr real estate, a full immersive project and saw the first use of many of the technologies and techniques, which have evolved into the current, more advanced solutions offered by the company today.
Undertaken in collaboration with advertising agency, the project saw Brix real-time 3d expertise put to use in the launch of a new real estate project, Admir.

Project Scope

Architectural visualization & Animation

Our work included creating a film storyboard for an animation movie and tvc CG of the complex, plus a series of stills exterior, interior and 3d plans to capture the life style of this gated community. We also worked to create a green screen film to integrate Admir in real footages. The film was used for promoting the project.

Interactive touch screen application

Digital exhibits that connect visitors and Admir. The touch screen application we created enlists visitors to explore Admir. Sakr wanted an interactive way to showcase their community.
They needed it to be user friendly and mobile solution for road shows. The app we developed features Admir as full scale 3D models, user can access information on each apartment, open 3d floor plans, pop up into 360 views of the real communities and browse through videos and images.

Virtual room

The virtual room features allowed the users to explore the apartments with complete freedom, viewing them from different section inside of the apartment, something made possible by the innovative use of VR technology. The user was able to interact and customize the floor tile, furniture selection, wall paint. The experience was designed to both excite the user about the apartment and inform them about the spaces. To create an engaging experience to change features, we utilized gesture control via LeapMotion hardware.

Virtual tour

Brix created a virtual tour to deliver a state-of-the-art VR showroom experience featuring Admir complex. Users were completely enveloped in the streets of Admir from access road to the highest point, with the ability to freely look around and discover a trip inside the project. A 6 seats simulator was created, produced and synched with the VR experience to feel the road experience, and guided through a voice over introducing the project. Users were immersed in every aspects of the project.

Technologies We Used

    • 3dsmax and Vray software
    • Unreal engine UE4 interactive applications
    • Oculus
    • Leap motion
    • Electromechanics
 

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